From 2014 to 2016, the number of visitors started to drop in Paris by 20% YoY, which pushed the industry to accelerate its transformation towards a more guest experience and mid-market hotels.
In this context, we started working with the newly developed brand, HappyCulture Collection.
OFF Paris Seine
First Boat Hotel in Paris opened in 2017 with a gross income and a bottom line fare below predictions because of the lack of experience of the management company in « out of the box hotels »
Raising the building efficiency by developing events such as fashion shows, corporate meetings, fitness yoga courses and major product introductions (L’Oréal, Chanel…) in the public areas of the hotel , new revenue generated in year 1 of 350K€, 7% of total revenue
Optimization of costs at all levels. – 12% in 2018 Vs N-1
Conducting the construction of a second outdoor restaurant
Designing a brand new conversion-oriented website
Working on a content strategy with a copywriter and a social media manager
Working on SEO and SEM to gain website traffic and increase bookings through the website
A newly built hotel in a hip Parisan neighborhood needed a digital strategy to match its trendy design and young customer target.